String to Color string col = "#FF8400";
this.BackColor = System.Drawing.ColorTranslator.FromHtml(col);
Color to String Colormycolor = this.BackColor;
string strcol = System.Drawing.ColorTranslator.ToHtml(mycolor);
MessageBox.Show(strcol);
Unity:
public void SetImageColor(string strColor)
{
Color clr;
if (ColorUtility.TryParseHtmlString(strColor, out clr))
this.gameObject.GetComponent<Image>().color = clr;
}